About Product Runway
Product Runway is an avant-garde couture fashion design competition with a twist. IIDA Houston City Center’s Product Runway, influenced by the concept of the hit realty TV show Project Runway, is one of a handful of fashion shows of its kind in the country. Product Runway puts teams of interior design and architecture professionals and interior design students in a fashion design competition by creating handmade garments out of standard architectural finish materials such as glass, tile, carpet and wood. Product Runway promises to showcase eye-popping creations during a runway performance by each team on nearly 150 feet of runway at Revention Music Center!
HOU, I LOVE YOU
IIDA Houston City Center’s Product Runway is an impressive display of our industry’s talent that never ceases to amaze. The competing teams consist of designers, architects, and students from Houston’s design firms and schools. Product Runway challenges participants to channel their design experience to create hand-made runway garments, using materials provided by their garment labels (industry partners). Product Runway proudly benefits the Houston Furniture Bank; a non-profit organization whose mission is to make empty houses into homes. Because of the Houston Furniture Bank, over 50,000 children have slept in beds rather than on a hard floor, and have had a dinner table to share their meals. In addition to the Houston Furniture Bank, IIDA Product Runway 2019 will also benefit TAID: an advocacy group that addresses legislative issues which affect the business of interior design in Texas, and the IIDA Education Foundation: A non-profit organization whose mission is to advance the interior design profession through education, research, and knowledge.
Each IIDA Product Runway design team will be assigned an iconic Houston theme. The challenge is work with industry manufacturers and representatives to create their garments using special materials - everything from upholstery, to ceramic tile, to furniture parts and pieces.
Final designs are modeled by a member of the design team at a spectacular runway show. The fashions will be judged on their design, craftsmanship, construction, and relevance to their assigned theme.
To see the HOU, I Love You themes chosen for the show, see our 2019 team page... coming soon
PRODUCT RUNWAY IN THE PRESS
“5 fashion events to check out this week”
“Houston’s 4th Annual Product Runway Competition Makes Models and Fashion Designers Out of Interior Designers”
Product Runway 2012 – “Traveling Trends”
Product Runway 2012: A view from the VIP
Houston Fashion Week
Product Runway 2012