About Product Runway
Product Runway is an avant-garde couture fashion design competition with a twist. IIDA Houston City Center’s Product Runway, influenced by the concept of the hit realty TV show Project Runway, is one of a handful of fashion shows of its kind in the country. Product Runway puts teams of interior design and architecture professionals and interior design students in a fashion design competition by creating handmade garments out of standard architectural finish materials such as glass, tile, carpet and wood. Product Runway promises to showcase eye-popping creations during a runway performance by each team on nearly 150 feet of runway at Revention Music Center!
This Year's Rules
This years theme, Cover to Cover, requires each team to create a look inspired by a specific work of literature that has been assigned at random. Teams will create their looks entirely from scratch, collaborating with their garment label representatives to select goods that best reflect their particular novel. Each team is assigned one hard material, one soft material, and one wild card garment label, which must collectively make up 80% of their final garment.
Final designs will be modeled by a member of the design team at the runway show and will be judged on their design, craftsmanship, construction, and relevance to their assigned theme.
To see the various works of literature chosen for the show, see our 2017 Team Page.
PRODUCT RUNWAY IN THE PRESS
“5 fashion events to check out this week” on Chron.com-Shop Girl
“Houston’s 4th Annual Product Runway Competition Makes Models and Fashion Designers Out of Interior Designers” on Houston Press
Product Runway 2012 – “Traveling Trends” on METROVELVET
Product Runway 2012: A view from the VIP from Houston Fashion Week
Product Runway 2012 on architangent
Design by Daphne Yuanidis